The Middle East economy is growing at dazzling speed with certain branches of industry, such as construction, oil, gas and mining experiencing staggering growth. With that expansion comes a growing awareness about safety and security in the workplace, which is a great business opportunity for Ansell. That’s why we’re working hard towards establishing a formal representation there. With Saudi Arabia, Qatar, Kuweit and United Arab Emirates (UAE) as our first target markets, an Ansell team is currently busy drafting a business plan and recruiting skilled people. The lessons learned in recent successful set-ups, such as in Turkey, eastern Europe and Russia, will be used as a starting-point. We’ll keep you posted!