The founding idea behind the Ford Fiesta Sporting Trophy fits perfectly in Ansell’s strategy. The purpose of the Trophy is to launch young, ambitious drivers into the world of rallying. Just like Ansell wants to attract, coach and nurture talent and help them become top players. The main idea behind Ansell’s sponsoring, however, is to raise awareness on the importance of hand protection in the automotive world. Not a bad idea, as studies have shown that over 85% of the maintenance teams at regional or national rally championships don’t wear protective gloves.

Sponsoring across Europe

With the Belux sponsoring of the 2007 Ford Fiesta Sporting Trophy a success, Ansell grasped a unique opportunity to step up its involvement this year. Burcu Cetinkaya, an exceptionally ambitious Turkish TV personality, sold her Saab Cabrio back in 2005 to make her rallying dream come true. Ansell will be supporting her this year in many championships, including six World Championship Rally races. In addition, Burcu will be present at the Ansell booth at targeted trade fairs. In this way, we’ll make our brand better known in rallying circles throughout Europe. “I was surprised to see how many people choose Ansell gloves, also in my home country, Turkey. I’m very happy to be part of the Ansell community,” Burcu commented.